Companies are rebranding themselves as AI-focused despite using only basic automation.
Claims
Companies are rebranding themselves as AI-focused despite using only basic automation.
Parent: AIEntity: AI rebrandingImpact: negativeDate: May 24, 2026Target: Companies rebranding as AI-focused without genuine AI capabilities
Source posts
🤖 ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused
PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing “yoga-level” stretches to describe themselves as AI specialists...
📰 Source: AI (artificial intelligence) | The Guardian
🔗 Archive: https://web.archive.org/web/https://www.theguardian.com/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand
#AI #ArtificialIntelligence
0 boosts · 0 favs · 0 replies · May 24, 2026
#ai#artificialintelligence
‘AI washing’: firms are scrambling to rebrand themselves as tech-focused https://www.theguardian.com/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand #AiArtificialIntelligence #Technology #TechnologySector #Business #MarketingPr #Media #UkNews
2 boosts · 0 favs · 0 replies · May 24, 2026
#aiartificialintelligence#technology#technologysector#business#marketingpr#media
https://www.europesays.com/3013530/ ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused | AI (artificial intelligence) #AI #ArtificialIntelligence
0 boosts · 0 favs · 0 replies · May 24, 2026
#ai#artificialintelligence
‘AI washing’: firms are scrambling to rebrand themselves as tech-focused | AI (artificial intelligence) | The Guardian
https://www.theguardian.com/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand
So sad, given how many are refusing to use anything AI-related.
#AI #GenAI #Tech #Advertising #Marketing
0 boosts · 0 favs · 0 replies · May 24, 2026
#ai#genai#tech#advertising#marketing