Fair Trade labels use confusing and unclear terminology that misleads consumers regarding the actual social impact of products.

Socialwashing: How fair is ‘Fair Trade’, and how is the average consumer meant to know? Like its cousin 'greenwashing', 'socialwashing' uses confusing and unclear labelling to mislead consumers about the social impacts of a product. https://www.skeptic.org.uk/2026/09/socialwashing-how-fair-is-fair-trade-and-how-is-the-average-consumer-meant-to-know/ #Society

Socialwashing: How fair is 'Fair Trade', and how is the average consumer meant to know? | Thomas van Haaren https://www.skeptic.org.uk/2026/09/socialwashing-how-fair-is-fair-trade-and-how-is-the-average-consumer-meant-to-know/