MapQuest's refusal to comply with a presidential executive order to rename Lake Ontario resulted in a significant increase in user engagement and app store rankings.

“MapQuest made the correct decision. After #Trump’s executive naming order, the 30-year-old mapping service posted a map still labeled Lake #Ontario with three beautiful words, “We’re not changing it.” And something extraordinary happened. People downloaded #MapQuest. By today, it had become the №1 navigation app in Apple’s U.S. App Store, while usage surged to roughly 50 times its normal rate.” https://thegrimhistorian.substack.com/p/how-america-got-its-name

"MapQuest stood up to President Donald Trump, and now its app is reaping the rewards. The “OG of online mapping,” as the company calls itself, announced on Thursday that it would not change the name of Lake Ontario on its maps to Lake America, despite Trump’s executive order directing the U.S. Department of the Interior to update the lake’s name in the U.S. geographic naming service. As a result, MapQuest’s mobile app downloads soared, sending the iOS app to the No. 4 position on the U.S. App Store’s Top Charts for apps (not including games) as of Monday morning on the U.S. east coast. MapQuest also reached the No. 8 position overall in the U.S. App Store across both apps and games, and it became the No. 1 Navigation app in the United States. In Canada’s App Store, the app reached No. 2 overall as of Sunday evening." https://techcrunch.com/2026/08/31/mapquests-app-surges-to-no-1-in-navigation-after-refusing-to-rename-lake-ontario/ #USA #Trump #MAGA #Canada #Google #MapQuest #LakeOntario #BigTech