Meta's decision to launch Muse was influenced by the success of a similar AI agent product from an AI startup named Instinct.

Sources detail Mark Zuckerberg's decision to launch Muse despite safety concerns, after seeing that AI startup Instinct's similar agent product gained traction (Eli Tan/New York Times) https://www.nytimes.com/2026/10/09/technology/inside-mark-zuckerbergs-decision-to-pull-the-trigger-on-metas-ai-agent.html http://www.techmeme.com/261009/p9#a261009p9

NYT: inside story of the Muse launch decision https://www.nytimes.com/2026/10/09/technology/inside-mark-zuckerbergs-decision-to-pull-the-trigger-on-metas-ai-agent.html