Personalized pricing, where prices are set based on consumer data, is a practice that may unfairly advantage some consumers over others.

Economists Call It Personalized Pricing. Shoppers Have a Shorter Name for It. WASHINGTON, D.C. — The Federal Trade Commission has asked nine major companies to explain whether the price Americans see depends on what companies know about them. It is an investigation into personalized pricing, the revolutionary idea that a gallon of milk might cost more because your search history reveals you are desperate, wealthy, or recently divorced. https://bohiney.com/?p=45766

Economists Call It Personalized Pricing. Shoppers Have a Shorter Name for It. WASHINGTON, D.C. — The Federal Trade Commission has asked nine major companies to explain whether the price Americans see depends on what companies know about them. It is an investigation into personalized pricing, the revolutionary idea that a gallon of milk might cost more because your search history reveals you are desperate, wealthy, or recently divorced. https://bohiney.com/?p=45766