Salesforce's acquisition of Cresta for $2.7 billion signifies a strategic move to enhance its AI-powered customer service automation capabilities.

Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta (The Information) https://www.theinformation.com/briefings/exclusive-salesforce-acquires-startup-cresta-2-7-billion http://www.techmeme.com/261102/p48#a261102p48

Salesforce has agreed to buy Cresta, the Stanford AI Lab spin-out whose voice agents handle customer calls end to end for Marriott, Comcast and Alaska Airlines. The Information reports the price at 2.7B USD, though Salesforce did not confirm it. The deal closes in the first quarter of Salesforce's fiscal 2028 and follows the 5.7B USD Braze purchase. https://thenextweb.com/news/salesforce-cresta-2-7bn-voice-ai-agents #Tech #Startup #News #AI