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The 'buyer’s journey' and 'customer’s journey' are distinct from the internal sales process and require separate consideration in business strategy.

EconomicsCustomer ExperienceApr 19, 2026score 0.272 posts · 0 replies across 2 instances
The thread discusses the distinction between the 'buyer’s journey' and the 'customer’s journey' in business, emphasizing that they are different from the internal sales process. This highlights the importance of understanding customer perspectives beyond internal business operations.

Claims

The 'buyer’s journey' and 'customer’s journey' are distinct from the internal sales process and require separate consideration in business strategy.
Parent: Business StrategyEntity: Customer Journey MappingImpact: positiveDate: Apr 19, 2026Target: The distinction between the 'buyer’s journey' and 'customer’s journey' compared to the internal sales process

Source posts

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💬🏢 Written a while back and even more relevant today. **Extension thought: **The ‘buyer’s journey’ is not the same as the ‘customer’s journey’ and both are totally different to whatever sales process that someone in your business has mapped out.
0 boosts · 0 favs · 0 replies · Apr 19, 2026
@[email protected]
💬🏢 Written a while back and even more relevant today. **Extension thought: **The ‘buyer’s journey’ is not the same as the ‘customer’s journey’ and both are totally different to whatever sales process that someone in your business has mapped out.
0 boosts · 0 favs · 0 replies · Apr 19, 2026