The Skydance merger prioritizes the acquisition of content libraries over the preservation of established brand identities.

Eighty-one billion dollars buys the library, the franchises and a single word that nobody can search for. BURBANK - Eighty-one billion dollars, and the new name is Skydance. Warner's gone. Bros. is gone. Discovery's gone. Paramount's gone. Pictures is implied, the way a vest implies a guy. What's the deal with a merger that keeps everything except the words you use to find it. https://bohiney.com/?p=45453

Eighty-one billion dollars buys the library, the franchises and a single word that nobody can search for. BURBANK - Eighty-one billion dollars, and the new name is Skydance. Warner's gone. Bros. is gone. Discovery's gone. Paramount's gone. Pictures is implied, the way a vest implies a guy. What's the deal with a merger that keeps everything except the words you use to find it. https://bohiney.com/?p=45453