The Times manipulates headlines by highlighting the upfront costs of eco-friendly home technologies while ignoring the long-term costs of traditional energy sources.

FACTCHECK: A guide to manufacturing headlines, by the Times 1) highlight upfront costs of an “eco” home (EV, heat pump, solar) 2) pretend that petrol cars and gas boilers are free (yes really) 3) count upfront “eco” costs twice, for good measure 4) that’s it!

FACTCHECK: A guide to manufacturing headlines, by the Times 1) highlight upfront costs of an “eco” home (EV, heat pump, solar) 2) pretend that petrol cars and gas boilers are free (yes really) 3) count upfront “eco” costs twice, for good measure 4) that’s it!